Rogers Media

As a senior designer on the Rogers Creative Services team, I was responsible for creating logos for various clients within the Rogers organization. These logos were used for internal company initiatives and services, as well as external campaigns and products. Some of these logos stay true to the Rogers parent brand, while others push the boundaries of the brand to reach different audiences.

I developed a graphics system based on a flowing path that takes different twists and turns, but is connected across the various applications. The path changes into patterns at different points, representing imagination and creativity.
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This concept was not chosen for the final event, but elements were used for other internal campaigns.