League is empowering people to live healthier, happier lives by transforming the health benefits experience for some of the largest companies in North America. In my role as Visual Designer on the marketing team, I was responsible for producing work that helped to introduce League to potential clients, and increase our brand awareness in the marketplace. Featured below are some of the projects I worked on during my time with the company.
Deliverables
Infographics
Social Media Assets
Merchandise
I created a series of posters that the Customer Success team could share with companies to inform employees about different aspects of the League experience, in order to drive users to these parts of the products. Posters were created in a variety of formats to enable companies to either print them professionally, or in office with their own printers. As well, variations of the posters were created with QR codes so that employees could scan and then go immediately to that feature in the League app.
I refreshed the look of our Facebook and Instagram posts with a colour palette that would be distinct from other competing brands on social media. After these designs were implemented:
13.5%
Increase in followers
96%
Increase in impressions
When the League sales team began initial discussions with prospective customers, they would share this infographic to illustrate their offering.
League Cycling Team Jersey
Every year, a group of League employees participates in the Ride to Conquer Cancer, a charity cycling race supporting the Princess Margaret Cancer Centre. I redesigned the team's cycling jersey to reflect League's branding more accurately, using the back of the jersey as an opportunity to promote League's messaging to fellow riders.
Design Director: Andrea Crofts
Marketing Manager: Rebecca Orellana
Copywriter: Jen Nicholson
