Toronto Argonauts

Project Details
The Toronto Argonauts are the oldest sports franchise in Toronto, but their branding consistenly portrays a team that is youthful and always hungry. Utilizing their proximity to Lake Ontario, the team works hard to "Own The Water".

All of the work shown below are pieces that I primarily designed, but one of the great things about MLSE is the collaborative nature of the team. I have listed everyone I've had a chance to work with at the bottom of the page, and they all had a hand in creating this work as well.
Deliverables
Brand Design
Digital Design
Environmental Design
1991 Grey Cup Anniversary Sweater
To celebrate the 30th anniversary of the Argos winning the Grey Cup in 1991, a commerative crewneck sweater was made available as a giveaway to fans. My design references vintage team championship merchandise of the 90s.
2023 Regular Season
This is a momentus season for a number of reasons. The Argos are defending Grey Cup champions. They are also celebrating their 150th anniversary, and are introducing new uniforms. The look and feel for this season takes cues from all of these different events.
Credits
Creative Director: Kevin Mones
Art Director: Anthony Ruggiero (2021-22), Jason Jokahi (2022-23)
Fellow Designers: Justin Alejandro, Mose Desmoulins